When Jamie Erlicht and Zack Van Amburg relocated to Apple in 2017 after more than 15 years at Sony Pictures Television, the first thing they did was set up a whirlwind series of meetings with writers, talent agencies and studios. To launch Apple into the extremely competitive original content marketplace, Van Amburg and Erlicht knew they would need the support of, and even a few favors from, the creative community. But somewhere around day five, the pair hit the pause...
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