Gucci is selling bejeweled sneakers for $1,590 and people actually want to wear them

Gucci went viral earlier this year after debuting a pair of dad sneakers shaped like hiking boots, covered in rows of removable crystals. One of the most memorable looks to come out of the "ugly shoe" trend this year, the brand's embellished sneakers are now available for pre-order at Nordstrom, Who What Wear reported Thursday.

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  • Gucci sells sneakers with removable jewel-encrusted straps for $1,590.
  • The sneakers are inspired by video game developer, Sega.
  •  Available in five color options, the kicks are designed to resemble hiking shoes.
  • Online shoppers have mixed opinions on the shoes.


Gucci went viral earlier this year after debuting a pair of dad sneakers shaped like hiking boots, covered in rows of removable crystals.

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One of the most memorable looks to come out of the "ugly shoe" trend this year, the brand's embellished sneakers are now available for pre-order at Nordstrom, Who What Wear reported Thursday. Of course, these designer kicks don't come cheap; a single pair will set you back $1,590.

Gucci's "Flashtrek Sneaker with Removable Crystals" in green. Gucci

According to Hypebae, Gucci first debuted the shoes at its Fall/Winter 2018 show during Milan Fashion Week in February earlier this year. The kicks were released five months later in July, ICON Magazine reported.

A post shared by Gucci (@gucci)Feb 21, 2018 at 7:26am PST

Inspired by iconic video game maker, Sega, each pair features a Gucci logo written in the classic bold Sega font. The sneakers are also available in five different color options, so there's something for everyone — that is, everyone with almost two grand to spare.

But before you question the blend of jewels and rubber soles, remember that beauty is in the eye of the beholder.

Since Gucci unveiled the sneakers in February, many have complimented the unconventional design.

—lucy (@knifevight) August 3, 2018—BellishScribe (@Jamie__James) August 9, 2018—Symbiotic | SEWERSESSIONS (@Symbioticdub) July 20, 2018—alex ⎊ (@shyne_or_die) July 21, 2018—𝔪𝔦𝔠𝔥𝔢𝔩𝔩𝔢 (@MSalinaaas) August 1, 2018

Still, others aren't quite sold on the look.

—Domonick (@Domonick) August 8, 2018—Cara (@caralinastyle) August 10, 2018—april star davis (@aprilstardavis) August 10, 2018—Rima (ريما) (@simply__Ri) August 10, 2018

If you're interested in getting a pair, the shoes are currently available on Gucci's website and at retailers like Bergdorf Goodman and Saks Fifth Avenue. For those willing to wait, don't forget you can pre-order them on Nordstrom.

Gucci did not immediately respond to INSIDER's request for comment.

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